Creating memorable names, meaningful taglines, and beautiful branding
Client Praise for Chuck Ingersoll's Brand Name and Tagline / Slogan Creation
"David Ogilvy, the advertising guru, railed against 'self-serving and flatulent' taglines. Chuck Ingersoll gets it. His advertising slogans have something special to say. They differentiate. They are crafted so that consumers are likely to remember them."
– Steve Rivkin, co-author of Differentiate Or Die, branding consultant, founder of Rivkin & Associates, LLC
"After much effort by many people to come up with the ideal brand positioning for our firm, Chuck did just that in the time frame he promised. He also gave us valuable ideas on how to expand on the tagline in our marketing efforts. I am very pleased with the results Chuck delivered and highly recommend him for this type of work."
"Chuck is a rare breed, offering the perfect combination of experience, quality and value for corporate branding needs. What is even more astonishing is his ability to do so in record time! The result was a company slogan that flawlessly described our business and its unique identity. I have had such a pleasurable experience working with Chuck on this project that he has earned a client for life."
– LaMarcus Bolton, President, Ambivista Enterprise Feedback Solutions
You have a great new product, service, or idea. You want a memorable name that means something, one that resonates with your customers. Or you need a brilliant tagline that captures the essence of your brand and extends it in a meaningful way. What you need is branding that differentiates you from competitors, branding that is succinctly powerful and effective. And you don't want to spend the cost of your first Maserati to get it.
At Brands and Tags, chief creative guy Chuck Ingersoll (aka me) has been creating corporate, business, product, service, and personal names, taglines, and slogans for over 25 years. I focus on writing meaningful names and memorable, creative slogans and tag lines. I've done it for everyone from major corporations like Kodak and Xerox to somewhat smaller outfits, such as Bud's Hots.
And clients are very complimentary of my work, such as Shawn Buckley, for whom I created a new tagline –
"Chuck, I LOVE these names.
You are a genius."
– Mike Minutillo, Internet Entrepreneur
"Thank you for all the name and product
strapline ideas. I am delighted with all
the options. This gives me what I know
has been missing in creating a more
professional image. I will never look at
product names the same way again!"
– Bryan Liebowitz, EGY Lighting,
If you'd like similar results, drop me
a line and we'll create great ideas.
A Memorable Name Brings Your Brand to Mind. A Meaningful Advertising Slogan or Tagline Extends The Essence And Meaning of Your Brand Identity.
According to the Web site AllBusiness.com, a branding agency will charge $25,000 to $40,000 for a company name and logo. If you're a small business or even mid-size corporation, that price tag can quickly deflate your marketing budget.
As a creative writer experienced in marketing strategy, I develop powerful ideas for national and international branding agencies that value my creativity and expertise. Agencies such as Rivkin Associates, Summa, BrandPlay, 800 Degrees, The Naming Company and others contract with me to brainstorm ideas for their large, corporate clients. For clients without endlessly deep pockets, I provide world-class creativity and effective ideas that deliver bottom-line benefits at a far friendlier price. My clients range from international corporations to small family businesses.
I create memorable names and meaningful tag lines and slogans at a reasonable price point, offering great value and long-lasting benefits to you by differentiating your business online and on the street.
For more on my branding philosophy, please click below to see how powerful and differentiating a resonant, congruent, differentiated name or tagline can be.
And please take a look at a list of company, business, product and service brand names and slogans and taglines that I've created. If you're naming a product or looking for strong marketing positioning, I look forward to working with you and delivering great ideas and results.
Contact Chuck Ingersoll