A List of 101 Great Corporate, Company, Product and Service Slogans and Taglines to Inspire You to Branding Greatness


The greatest slogans and taglines of all time?  Let’s just say it’s a slogan list of 101 clever, catchy, memorable ideas going back several decades. You’ll find a list of some of the most powerful advertising slogans and taglines in history included here.


  1. 7 Up – The Un-cola
  2. ABC’s Wide World of Sports – The thrill of victory and the agony of defeat
  3. Adidas – impossible is nothing
  4. Ajax – Stronger than dirt
  5. Alka Seltzer – I can’t believe I ate the whole thing
  6. Allstate – You’re in good hands with Allstate (Allstate)
  7. American Express – Don’t leave home without it
  8. Apple – Think Different
  9. AT&T – Reach out and touch someone
  10. Avis – We try harder.
  11. Beef Council – Beef. It’s what’s for dinner
  12. BMW – The Ultimate Driving Machine
  13. Bounty – The quicker picker-upper
  14. Brylcreem – A little dab’ll do ya
  15. Budweiser – The king of beers
  16. Budweiser – This Bud’s For You
  17. Burger King – Have it your way
  18. California Milk Processor Board – Got Milk?
  19. Campbell’s Soup – M’m! M’m! Good!
  20. Capital One – What’s in your wallet?
  21. Champale Malt Liquor – Champale Makes You Feel Special, Every Day
  22. Charmin Toilet Paper – Please Don’t Squeeze the Charmin
  23. Chevrolet – See the USA in your Chevrolet
  24. Chevrolet – The Heartbeat of America
  25. Citibank – The Citi never sleeps
  26. Clairol – Does she or doesn’t she?
  27. Coca Cola – Have a Coke
  28. Coca Cola – It’s the real thing
  29. Coca Cola – Open happiness
  30. Colt 45 Malt Liquour: It Works Every Time
  31. Crest Toothpaste – Look, Ma, no cavities!
  32. DeBeers – A diamond is forever
  33. Disney Land – The happiest place on earth
  34. E.F. Hutton – When E.F. Hutton talks, people listen
  35. Energizer Batteries – It keeps going... and going... and going
  36. Fed-X – When it absolutely, positively has to be there overnight
  37. Fiat Strada – Hand built by robots
  38. Forbes Magazine – Capitalist Tool
  39. Frosted Flakes – They're G-r-r-r-r-eat!
  40. FTD – Say It With Flowers
  41. Future Shop – See what the future has in store
  42. Gatorade – Is it in you?
  43. Geico – So Easy a Caveman Can Do It
  44. General Electric – We bring good things to life (GE)
  45. Greyhound – Leave the driving to us
  46. Grey Poupon – Pardon me, do you have any Grey Poupon?
  47. Haig Scotch Whiskey – Don’t be vague. Ask for Haig.
  48. Hallmark – When you care enough to send the very best
  49. Hertz – Let Hertz Put You In the Driver’s Seat
  50. Intel – Intel inside
  51. Ivory Soap – 99 and 44/100% pure
  52. John Deere – Nothing runs like a Deere
  53. Kay Jewelers – Every kiss begins with Kay
  54. Kentucky Fried Chicken – Finger lickin’ good
  55. Lexus – The relentless pursuit of perfection
  56. Levy’s Rye Bread – You don’t have to be Jewish to love Levy’s Rye Bread
  57. L’Oreal – Because I’m worth it
  58. Lay’s Potato Chips – Betcha can’t eat just one
  59. M&Ms – Melts in your mouth, not in your hands
  60. MasterCard – There are some things money can’t buy, for everything else there’s MasterCard
  61. Maxwell House – Good to the last drop
  62. McDonald’s – I’m lovin’ it
  63. McDonald’s – You Deserve a Break Today
  64. Meow Mix – Tastes so good cats ask for it by name
  65. Miller Lite – Tastes great, less filling
  66. Morton Salt – When it rains, it pours!
  67. Motel 6 – We’ll leave a light on for you
  68. National Milk Producers Board – Got Milk?
  69. New York State – I love New York
  70. Nike – Just do it
  71. Nokia – Connecting people
  72. Packard  – Ask the Man Who Owns One
  73. Partnership for a Drug-Free America – This is your brain on drugs
  74. Pepsi – The choice of a new generation added by: KirkSaw
  75. Perdue – It takes a tough man to make a tender chicken
  76. Porsche – There is no substitute Porsche
  77. Rice Krispies – Snap! Crackle! Pop!
  78. Rolaids – How do you spell relief? R-O-L-A-I-D-S
  79. Skittles: Taste the Rainbow
  80. Smith Barney – We make money the old-fashioned way. We earn it.
  81. Smucker’s – With a name like Smucker’s, it has to be good
  82. Sprite – Obey your thirst
  83. Staples – That was easy
  84. Texaco – You can trust your car to the man who wears the star
  85. The Independent – It is. Are you?
  86. The New York Times – All the news that’s fit to print
  87. Timex – Takes a licking and keeps on ticking
  88. Trix Cereal – Trix Are For Kids
  89. United Airlines – Fly the Friendly Skies
  90. United Negro College Fund – A mind is a terrible thing to waste
  91. UPS – What Can Brown Do For You?
  92. U.S. Army – Be all that you can be
  93. U.S. Forest Service/Smokey the Bear – Only you can prevent forest fires
  94. U.S. Postal Service – We deliver
  95. Verizon Mobile – Can you hear me now?
  96. Volkswagen – Think Small
  97. Wendy’s – Where’s the beef?
  98. Wheaties – The Breakfast of champions
  99. WINS Radio, New York – You give us 22 minutes, we’ll give you the world
  100. Winston Cigarettes – Winston Tastes Good Like A Cigarette Should
  101. Yellow Pages – Let your fingers do the walking



101 Best Slogans and Taglines of All Time List

​BrandsandTags.com