A List of 101 Great Corporate, Company, Product and Service Slogans and Taglines

The greatest brand positioning list of all time?  Let’s just say it’s a list of 101 clever, catchy slogans and tag lines going back several decades. You’ll find some of the most powerful marketing slogans and advertising tag lines in history included here.

1. 7 Up – The Un-cola
2. ABC’s Wide World of Sports – The thrill of victory and the agony of defeat
3. Adidas – impossible is nothing
4. Ajax – Stronger than dirt
5. Alka Seltzer – I can’t believe I ate the whole thing
6. Allstate – You’re in good hands with Allstate (Allstate)
7. American Express – Don’t leave home without it
8. Apple – Think Different
9. AT&T – Reach out and touch someone
10. Avis – We try harder.
11. Beef Council – Beef. It’s what’s for dinner
12. BMW – The Ultimate Driving Machine
13. Bounty – The quicker picker-upper
14. Brylcreem – A little dab’ll do ya
15. Budweiser – The king of beers
16. Budweiser – This Bud’s For You
17. Burger King – Have it your way
18. California Milk Processor Board – Got Milk?
19. Campbell’s Soup – M’m! M’m! Good!
20. Capital One – What’s in your wallet?
21. Champale Malt Liquor – Champale Makes You Feel Special, Every Day
22. Charmin Toilet Paper – Please Don’t Squeeze the Charmin
23. Chevrolet – See the USA in your Chevrolet
24. Chevrolet – The Heartbeat of America
25. Citibank – The Citi never sleeps
26. Clairol – Does she or doesn’t she?
27. Coca Cola – Have a Coke
28. Coca Cola – It’s the real thing
29. Coca Cola – Open happiness
30. Colt 45 Malt Liquour: It Works Every Time
31. Crest Toothpaste – Look, Ma, no cavities!
32. DeBeers – A diamond is forever
33. Disney Land – The happiest place on earth
34. E.F. Hutton – When E.F. Hutton talks, people listen
35. Energizer Batteries – It keeps going... and going... and going
36. Fed-X – When it absolutely, positively has to be there overnight
37. Fiat Strada – Hand built by robots
38. Forbes Magazine – Capitalist Tool
39. Frosted Flakes – They're G-r-r-r-r-eat!
40. FTD – Say It With Flowers
41. Future Shop – See what the future has in store
42. Gatorade – Is it in you?
43. Geico – So Easy a Caveman Can Do It
44. General Electric – We bring good things to life (GE)
45. Greyhound – Leave the driving to us
46. Grey Poupon – Pardon me, do you have any Grey Poupon?
47. Haig Scotch Whiskey – Don’t be vague. Ask for Haig.
48. Hallmark – When you care enough to send the very best
49. Hertz – Let Hertz Put You In the Driver’s Seat
50. Intel – Intel inside
51. Ivory Soap – 99 and 44/100% pure
52. John Deere – Nothing runs like a Deere
53. Kay Jewelers – Every kiss begins with Kay
54. Kentucky Fried Chicken – Finger lickin’ good
55. Lexus – The relentless pursuit of perfection
56. Levy’s Rye Bread – You don’t have to be Jewish to love Levy’s Rye Bread
57. L’Oreal – Because I’m worth it
58. Lay’s Potato Chips – Betcha can’t eat just one
59. M&Ms – Melts in your mouth, not in your hands
60. MasterCard – There are some things money can’t buy, for everything else there’s MasterCard
61. Maxwell House – Good to the last drop
62. McDonald’s – I’m lovin’ it
63. McDonald’s – You Deserve a Break Today
64. Meow Mix – Tastes so good cats ask for it by name
65. Miller Lite – Tastes great, less filling
66. Morton Salt – When it rains, it pours!
67. Motel 6 – We’ll leave a light on for you
68. National Milk Producers Board – Got Milk?
69. New York State – I love New York
70. Nike – Just do it
71. Nokia – Connecting people
72. Packard  – Ask the Man Who Owns One
73. Partnership for a Drug-Free America – This is your brain on drugs
74. Pepsi – The choice of a new generation added by: KirkSaw
75. Perdue – It takes a tough man to make a tender chicken
76. Porsche – There is no substitute Porsche
77. Rice Krispies – Snap! Crackle! Pop!
78. Rolaids – How do you spell relief? R-O-L-A-I-D-S
79. Skittles: Taste the Rainbow
80. Smith Barney – We make money the old-fashioned way. We earn it.
81. Smucker’s – With a name like Smucker’s, it has to be good
82. Sprite – Obey your thirst
83. Staples – That was easy
84. Texaco – You can trust your car to the man who wears the star
85. The Independent – It is. Are you?
86. The New York Times – All the news that’s fit to print
87. Timex – Takes a licking and keeps on ticking
88. Trix Cereal – Trix Are For Kids
89. United Airlines – Fly the Friendly Skies
90. United Negro College Fund – A mind is a terrible thing to waste
91. UPS – What Can Brown Do For You?
92. U.S. Army – Be all that you can be
93. U.S. Forest Service/Smokey the Bear – Only you can prevent forest fires
94. U.S. Postal Service – We deliver
95. Verizon Mobile – Can you hear me now?
96. Volkswagen – Think Small
97. Wendy’s – Where’s the beef?
98. Wheaties – The Breakfast of champions
99. WINS Radio, New York – You give us 22 minutes, we’ll give you the world
100. Winston Cigarettes – Winston Tastes Good Like A Cigarette Should
101. Yellow Pages – Let your fingers do the walking