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101 Best Slogans | Tag Lines of All Time List

A List of 101 Great Corporate, Company, Product and Service Slogans and Taglines to Inspire You to Branding Greatness

The greatest brand positioning list of all time?  Let’s just say it’s a list of 101 clever, catchy slogans and tag lines going back several decades. You’ll find some of the most powerful marketing slogans and advertising tag lines in history included here.

  1. 7 Up – The Un-cola
  2. ABC’s Wide World of Sports – The thrill of victory and the agony of defeat
  3. Adidas – impossible is nothing
  4. Ajax – Stronger than dirt
  5. Alka Seltzer – I can’t believe I ate the whole thing
  6. Allstate – You’re in good hands with Allstate (Allstate)
  7. American Express – Don’t leave home without it
  8. Apple – Think Different
  9. AT&T – Reach out and touch someone
  10. Avis – We try harder.
  11. Beef Council – Beef. It’s what’s for dinner
  12. BMW – The Ultimate Driving Machine
  13. Bounty – The quicker picker-upper
  14. Brylcreem – A little dab’ll do ya
  15. Budweiser – The king of beers
  16. Budweiser – This Bud’s For You
  17. Burger King – Have it your way
  18. California Milk Processor Board – Got Milk?
  19. Campbell’s Soup – M’m! M’m! Good!
  20. Capital One – What’s in your wallet?
  21. Champale Malt Liquor – Champale Makes You Feel Special, Every Day
  22. Charmin Toilet Paper – Please Don’t Squeeze the Charmin
  23. Chevrolet – See the USA in your Chevrolet
  24. Chevrolet – The Heartbeat of America
  25. Citibank – The Citi never sleeps
  26. Clairol – Does she or doesn’t she?
  27. Coca Cola – Have a Coke
  28. Coca Cola – It’s the real thing
  29. Coca Cola – Open happiness
  30. Colt 45 Malt Liquour: It Works Every Time
  31. Crest Toothpaste – Look, Ma, no cavities!
  32. DeBeers – A diamond is forever
  33. Disney Land – The happiest place on earth
  34. E.F. Hutton – When E.F. Hutton talks, people listen
  35. Energizer Batteries – It keeps going... and going... and going
  36. Fed-X – When it absolutely, positively has to be there overnight
  37. Fiat Strada – Hand built by robots
  38. Forbes Magazine – Capitalist Tool
  39. Frosted Flakes – They're G-r-r-r-r-eat!
  40. FTD – Say It With Flowers
  41. Future Shop – See what the future has in store
  42. Gatorade – Is it in you?
  43. Geico – So Easy a Caveman Can Do It
  44. General Electric – We bring good things to life (GE)
  45. Greyhound – Leave the driving to us
  46. Grey Poupon – Pardon me, do you have any Grey Poupon?
  47. Haig Scotch Whiskey – Don’t be vague. Ask for Haig.
  48. Hallmark – When you care enough to send the very best
  49. Hertz – Let Hertz Put You In the Driver’s Seat
  50. Intel – Intel inside
  51. Ivory Soap – 99 and 44/100% pure
  52. John Deere – Nothing runs like a Deere
  53. Kay Jewelers – Every kiss begins with Kay
  54. Kentucky Fried Chicken – Finger lickin’ good
  55. Lexus – The relentless pursuit of perfection
  56. Levy’s Rye Bread – You don’t have to be Jewish to love Levy’s Rye Bread
  57. L’Oreal – Because I’m worth it
  58. Lay’s Potato Chips – Betcha can’t eat just one
  59. M&Ms – Melts in your mouth, not in your hands
  60. MasterCard – There are some things money can’t buy, for everything else there’s MasterCard
  61. Maxwell House – Good to the last drop
  62. McDonald’s – I’m lovin’ it
  63. McDonald’s – You Deserve a Break Today
  64. Meow Mix – Tastes so good cats ask for it by name
  65. Miller Lite – Tastes great, less filling
  66. Morton Salt – When it rains, it pours!
  67. Motel 6 – We’ll leave a light on for you
  68. National Milk Producers Board – Got Milk?
  69. New York State – I love New York
  70. Nike – Just do it
  71. Nokia – Connecting people
  72. Packard  – Ask the Man Who Owns One
  73. Partnership for a Drug-Free America – This is your brain on drugs
  74. Pepsi – The choice of a new generation added by: KirkSaw
  75. Perdue – It takes a tough man to make a tender chicken
  76. Porsche – There is no substitute Porsche
  77. Rice Krispies – Snap! Crackle! Pop!
  78. Rolaids – How do you spell relief? R-O-L-A-I-D-S
  79. Skittles: Taste the Rainbow
  80. Smith Barney – We make money the old-fashioned way. We earn it.
  81. Smucker’s – With a name like Smucker’s, it has to be good
  82. Sprite – Obey your thirst
  83. Staples – That was easy
  84. Texaco – You can trust your car to the man who wears the star
  85. The Independent – It is. Are you?
  86. The New York Times – All the news that’s fit to print
  87. Timex – Takes a licking and keeps on ticking
  88. Trix Cereal – Trix Are For Kids
  89. United Airlines – Fly the Friendly Skies
  90. United Negro College Fund – A mind is a terrible thing to waste
  91. UPS – What Can Brown Do For You?
  92. U.S. Army – Be all that you can be
  93. U.S. Forest Service/Smokey the Bear – Only you can prevent forest fires
  94. U.S. Postal Service – We deliver
  95. Verizon Mobile – Can you hear me now?
  96. Volkswagen – Think Small
  97. Wendy’s – Where’s the beef?
  98. Wheaties – The Breakfast of champions
  99. WINS Radio, New York – You give us 22 minutes, we’ll give you the world
  100. Winston Cigarettes – Winston Tastes Good Like A Cigarette Should
  101. Yellow Pages – Let your fingers do the walking
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Contact Chuck Ingersoll
For branding strategies, brand positioning, catchy slogans and clever tag lines that work harder, deliver more, and differentiate you from the competition, please get in touch. We create memorable names and meaningful business, corporate, company, product, service, advertising and marketing tag lines.

Phone 585.746.2320

The old fashioned way:
Chuck Ingersoll
Brands and Tags
400 Whitney Road
Penfield, NY  USA   14526
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