brandsandtags.com: Memorable names, meaningful taglines and slogans. Branding and positioning that differentiates you from the crowd.
Chuck Ingersoll – Bio & Experience
| Expertise: writing, naming, branding, taglines, linguistics, marketing communications, voice talent, humor, curiosity
Category experience: banking, financial, industrial, food and beverage, health care,medical, imaging, consumer goods, pharmaceuticals, retail, online/Web, industrial, B-to-B, B-to-C and beyond Branding experience: naming, positioning, brand strategy, slogans and taglines for corporate and industrial clients for 10 years at my own agency (Ingersoll et al), naming and tag lines for national branding firms including Rivkin Associates, Catchword, 800 Degrees, BrandPlay, The Naming Company and others. Namer, slogan writer, tagline creator. Author of 101 Great Sales & Annual Meeting Themes. Working for other people: writer, account exec, creative supervisor, creative director and other lofty titles at Northrup & Teel, ICE Communications, Roberts Communications, Infantino Associates, Mason Selkowitz Marketing (or MSM, which saves a lot of spelling over the phone) Working for his own self: president, creative director and Panamanian Strongman (funnier when Manuel Noriega was still running amok) of Ingersoll et al Communications for one decade (but who's counting?) Clients at Ingersoll et al: Kodak, Bausch & Lomb, Xerox, LaserMax and others Work created: naming, branding, tag lines, Web sites, interactive media, brochures, ads, presentations, trade show materials, articles, speeches, POS materials and so forth. |
Awards:
numerous (but too modest to enumerate), preferring to focus on
generating resonant, congruent, differentiated names and taglines for
clients (See the branding article for more)
Previous lives: 1) journalist and writer for jazz and music pubs, including downbeat, Different Drummer, and Fusion ; co-founder of Rochester's Freetime magazine
2) Morning show host and program director for WCMF 96.5 FM; PD and midday host at WSAY, both in Rochester, NY
Current other life: along with naming, branding and slogan creation at brandsandtags.com, voice talent and voice actor for commercials, narrations and other audio projects – hear samples at hearchucknow.com
Hobbyish pursuit: hosting a weekly jazz radio show on Jazz 90.1 and jazz901.org called "The Soul Jazz Spectrum"
Favorite snack: Reduced-fat Wheat Thins, they're almost addictive
Quote worth noting: "He was so fast he could turn out the light switch and be under the covers before the room got dark." -- Satchell Paige on Cool Papa Bell
Previous lives: 1) journalist and writer for jazz and music pubs, including downbeat, Different Drummer, and Fusion ; co-founder of Rochester's Freetime magazine
2) Morning show host and program director for WCMF 96.5 FM; PD and midday host at WSAY, both in Rochester, NY
Current other life: along with naming, branding and slogan creation at brandsandtags.com, voice talent and voice actor for commercials, narrations and other audio projects – hear samples at hearchucknow.com
Hobbyish pursuit: hosting a weekly jazz radio show on Jazz 90.1 and jazz901.org called "The Soul Jazz Spectrum"
Favorite snack: Reduced-fat Wheat Thins, they're almost addictive
Quote worth noting: "He was so fast he could turn out the light switch and be under the covers before the room got dark." -- Satchell Paige on Cool Papa Bell