Chuck Ingersoll and brandsandtags.com –
Differentiate Yourself with a  Creative Tag Line, Ad Slogan or Name That Communicates 
Your Brand Essence
 
Your Subtitle text
How I Work With You
First I Learn About Your Business

Any type of creativity without input is empty creativity. It may be clever and cute, but it probably won't be convincing or effective. Before I start on creating your tagline, advertising slogan or name, I talk with you and ask you to complete a questionnaire (which can be filled out over the phone if you wish) to learn about your market(s), competitors, prospect hot buttons, USP, emotional appeals, rational appeals, etc.

Armed with this information about who and what you are and the essence of your product, service or organization, I get to work creating branding that effectively differentiates you for memorability and bottom-line benefits. The results: impactful, powerful names, taglines and advertising slogans that resonate and create impressive images and results.

You Receive an Array of Powerful, Targeted Slogan or Name Choices

There are branding agencies that will develop an adver-tising slogan or name or tww, then insist that this IS the only answer for you. However, it may not be the ideal solution that resonates with you, others in management or your prospects and customers.

I provide a variety of viable, effective choices in brand names and slogan ideas, as demon-strated in the example to the left. I value creative freedom and options and realize that you do, as well.

The number of names or taglines and recommend-ations vary, depending on the scope and budget of your project.



Take Your Brand Further Today

For names, adver-tising slogans and taglines that work harder, deliver more, and set you apart from the competition, please phone or e-mail.
585.746.2320; 
A Sample Advertising Slogan Project



Real-world example: an advertising slogan project for Ambivista. They are a start-up company providing feedback and research to corporate clients in a number of ways: marketing studies, online customer surveys, benchmarking, survey design, data analysis and more. They wished to differentiate themselves from the many other online firms doing similar work.

After going through the interactive input process, I came back to Ambivista with this selection of targeted taglines, advertising slogans and rationales:

See the future faster – Here two aspects of Ambivista are accentuated: insight and speed. If you’re in business, great research can help you see what lies down the road to give you a competitive advantage. This ability to see what’s coming is made even better when it happens at lightning speed.

Learn. Analyze. Transform. – Some similar services provide answers and data. You must then do the analysis to determine the meaning of the research. Ambivista's business models deliver more, and this tagline works for a company that goes beyond just the research aspect. Here three positive, valuable aspects are highlighted. Learning is always a good thing. Learning what customers desire, what competitors are doing, etc. Analysis offers greater value: you don’t just receive data, you receive data with interpretation. Once you have this knowledge and know what it means, you can then put it into action and achieve results and valuable business transformation.

Fine tune your future or Feedback to fine tune your future – Everyone wants to know what is to come in the near, mid and distant future. Ambivista provides this information, allowing you to not just glimpse the future, but go further by fine tuning it.

Dig deeper. Know better. – Not just research, deeper, more meaningful research. Don’t just know, know better. “Know Better” also presents a clever double meaning. You will have better knowledge, and there is no better research service.

Empowering smarter decisions. – A straightforward positioning that sums up the advantage of Ambivista. What Ambivista provides gives you the power to make more intelligent decisions. Most research is conducted as part of a plan to achieve change. Now there is a company that gives you the advantages necessary to do more and take your organization to a higher level of success.

What you need to know: smarter, faster, better. – Research is about knowledge, or what you need to know. Now you can get this valuable information more intelligently, quicker, and in a superior manner (as well as superior results) from Ambivista.

The power of knowficiency – Knowficiency is a coined word based on proficiency. As a play on words, it’s catchy and memorable. This line could also have multiple extensions. The Power of Knowficiency. The power to take your business further. The power to know more, more quickly. The power to dig deeper, etc.

Reconnaissance for the real world– Rather that saying research or feedback which are "expected" words, using reconnaissance is unexpected and interruptive. In this manner, it becomes more memorable. The real world is a phrase people understand to mean “where I live and work.” It’s serious. It’s for the real world, not just theoretical data.

Know better information – A double meaning with two positive connotations: YOU will get and understand better information. And there is NO better information.

Be in the know. Now. – "In the know" is an idiom, and as idioms are familiar to most people, a tagline incorporating them achieves instantly greater memorability. People like to be “in the know.” It’s a phrase that means you are dialed in, knowledgeable, smarter than others. Add to this the immediacy of “now” and you have a tagline that combines familiarity with instant results.

The KnowlEDGE – Ambivista gives you an advantage over the competition. It gives you the edge in knowing.

The Power of Knowledge – “The Power of Knowledge” will make people think of knowledge is power, and is a tagline offering flexibility for for multiple approaches. The power to know more, the power to gain insight faster, the power to make smarter decisions, etc.

Knowledge. Insight. Vision. – This is a tagline that connects well with the company name: Ambivista. When you look out over a vista, you achieve a great deal of vision. Ambivista enables you to gain knowledge, create insight from that knowledge, and then chart a new course with the vision you have now acquired.