Chuck Ingersoll and brandsandtags.com –
Differentiate Yourself with a Creative Tag Line, Ad Slogan or Name That Communicates
Differentiate Yourself with a Creative Tag Line, Ad Slogan or Name That Communicates
Your Brand Essence
Your Subtitle text
Company, Product and Service Slogans and Taglines from brandsandtags.com
Greatly Enhance the Name of Your Company, Brand, or Service with the Ideal Slogan or Tagline
5 Guidelines for Great Advertising Slogans
A great tagline or slogan takes your brand name further. If you are Consler Corporation, maker of high-tech filters for industry and research, prospects know what you do. But they don't know what you do different and better.
When you add and consistently use the corporate advertising slogan "Nobody filters out more problems that Consler" to the name "Consler Performance Line," you've enhanced the image of your brand significantly.
Now you've positioned your product and company as both a full-line supplier and one that offers unsurpassed performance. All with just seven words.
If you'd like to create a new or improved brand name, company slogan, service slogan, business slogan, tagline or positioning for your company, please call or e-mail. Chuck Ingersoll. 585.746.2320.
E-mail me
E-mail me
1) An ad slogan is (and should be) different than a byline. Jello is the brand name. Pudding and pie filling is the byline. "There's always room for Jello" is the tagline or slogan.
2) An advertising slogan should communicate the unique essence and advantage of your brand – not a whole bunch of things you believe you do well.
3) Make sure your slogan is congruent with who you are. If you tell people one thing but turn out to be another, you instantly lose credibility.
4) Your slogan should be clear, not necessarily clever. Crisp, descriptive, on-target, and benefit-oriented.
5) Using or modifying an idiom can make your advertising slogan even more memorable. "Straighten up and dry right" for a hair straightening iron is "stickier" than "Gives you straight hair."
royaltyfreeroads.com
Get there faster
(Web site providing professional photos of highways and travel destinations)
furniture.ie
Dream it. Find It. Love It!
(Furniture slogan for Web site in Ireland)
Sovereign Wealth Management
Expertise for changing times
Get there faster
(Web site providing professional photos of highways and travel destinations)
furniture.ie
Dream it. Find It. Love It!
(Furniture slogan for Web site in Ireland)
Sovereign Wealth Management
Expertise for changing times
Vestopia
Real investors, real money, real-time.
(Online investment tracking service)
Northwest Community Association
NWCA: Building a better Northwest, one block at a time
Christian Mission to Egypt
Good works, good words – a cross-cultural Christian outreach
Annual Meeting Theme for Company with Recent Acquisitions
The wins of change (Event slogan)
Note: some of these tagline and advertising slogan examples included here do not list a company, but simply describe the company in generic terms. This is to protect the client identities of branding agencies that I do work for.
| EXAMPLES OF TAGLINES AND SLOGANS CREATED BY CHUCK INGERSOLL Company Taglines and Slogans, Business Slogans and Taglines, Service Slogans and Taglines, Corporate Slogans and Taglines St. Luke’s Catholic Schools A higher degree of education (Slogan for school) Program for Eye Care Practitioners Making your practice perfect In-Genius The genius is in the details The genius is in the programming. The genius is in the software (Hw/sw system from Kodak for digital minilabs)  Bud's Hots: We've got the hots for youRever Computer The first notebook computer with an 8-foot screen (Laptop computer tagline) Catholic University MBA Program Come back to get ahead (College slogan) KODAK Processing Everything you need from start to photofinish LaserMax Street smart, dead certain Choose wisely, live longer (For laser gun sites sold to police departments and individuals) Greater Rochester Housing Partnership Because home is a better place Bausch & Lomb Predator Sunglasses Stalk the Sun (Sunglasses slogan) Transcat Calibration Services Better by every measure (Industrial slogan) Central Trust The Bank with Human Interest (Bank tagline) Centenium Space and design in motion (Office furniture slogan for line from Hardwood House) Sylvan Balanced for Business (Office furniture line from Hardwood House) Reunion Yesterday’s Mood, Today’s Spirit (Office furniture line from Hardwood House) Oxford Quietly dignified, artistically graceful (Line of office chairs from Hardwood House) Garlock What have you got against Garlock? (Gasket manufacturer for high-pressure applications) RERO Dependability, delivered (Industrial slogan for distributor of building supplies) WYLF Radio Laugh. Cry. Remember. (Radio slogan for station playing music of your life format – Glenn Miller, Andy Williams, Perry Como, etc.) Manufacturer of high-end home and business signage/plaques First Impressions That Last Fairport Crew Club Help Us Keep Both Oars in the Water Help Us Keep Our Boats Afloat Waterson Canal Cruises Life In the Past Lane Brecker County Community College Start Here. Go Anywhere. Golf Course Rochester’s High Point for Golf (Public golf course slogan facility located at highest point in county) Consler Performance Line Nobody Filters Out More Problems (Pool/spa and industrial filter) NitroPlus Membrane A Breakthrough, Not a Breakdown (Durable membrane for bio/AIDS research testing) Lawson Optical Distributors Making Your Practice Perfect (Optical distributor selling to optometrists and eyecare professionals) Walker Outdoor Displays It’s not the media, it’s the motion (For company offering portable billboards on trucks) Get It Straight Wet/Dry Flat Iron Straighten up and dry right! (Hair dryer that dries and straightens hair in a single process Circuit Board Assembly Firm We TCB for PCB (Industrial tagline) |
|
