brandsandtags.com: Memorable names, meaningful taglines and slogans. Branding and positioning that differentiates you from the crowd.
Watch our video on How to Create a Great Slogan for Your Brand
RECENTLY CREATED SLOGANS AND TAGLINES
Greatly Enhance the Name of Your Company, Brand, or Service with a Catchy Advertising Slogan or Tagline
5 Keys to a Great Advertising Slogan
Get 10 powerful, on-target, creative slogans for just $477 with our Slogan Pack. As a brander, slogan writer and tagline creator, I can provide you with the choices you need to select the perfect slogan or tagline. Learn more.
We also create powerful product, company and brand names.
royaltyfreeroads.com
Get there faster
(Web site providing professional photos of highways and travel destinations)
furniture.ie
Dream it. Find It. Love It!
(Furniture slogan for Web site in Ireland)
Atlas Pools and Recreation
Water. Wellness. Wonderful!
Dorman Real Estate Services
The art of real estate, the science of success
Get there faster
(Web site providing professional photos of highways and travel destinations)
furniture.ie
Dream it. Find It. Love It!
(Furniture slogan for Web site in Ireland)
Atlas Pools and Recreation
Water. Wellness. Wonderful!
Dorman Real Estate Services
The art of real estate, the science of success
Vestopia
Real investors, real money, real-time.
(Online investment tracking service)
Northwest Community Association
NWCA: Building a better Northwest, one block at a time
Sovereign Wealth Management
Expertise for changing times
Sovereign Wealth Management
Expertise for changing times
Christian Mission to Egypt
Good works, good words – a cross-cultural Christian outreach
Annual Meeting Theme for Company with Recent Acquisitions
The wins of change
(Event slogan)
Note: some of these tagline and advertising slogan examples included here do not list a company, but simply describe the company in generic terms. This is to protect the client identities of branding agencies that I do work for.
Note: some of these tagline and advertising slogan examples included here do not list a company, but simply describe the company in generic terms. This is to protect the client identities of branding agencies that I do work for.
A great business or company tagline or slogan takes your brand name further. If you're Rever Corporation, maker of a notebook computer with a built-in projector, prospects may think it's just another laptop PC. They don't know what makes it different and better.
Add the slogan, "The first notebook computer with an 8-foot screen," and you've instantly created differentiation and great curiosity value. "What are they talking about?" A reader wants to learn more. Now the immediate value of this brand's appeal has been enhanced significantly!
If you'd like to create a new or improved brand name, company slogan, service slogan, business slogan, tagline or positioning for your company, please call or e-mail. Chuck Ingersoll. 585.746.2320.
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1) Avoid self-aggrandizement
Instead of saying "Nobody makes a better fran-o-stat than Acme," consider what's in it for the prospect/customer. "Get there faster," our slogan for Royalty Free Roads' website, provides a benefit for the person searching for stock photos of highways and locations. You're all about (or should be all about) offering advantages to the customer, and your slogan should convey this.
Instead of saying "Nobody makes a better fran-o-stat than Acme," consider what's in it for the prospect/customer. "Get there faster," our slogan for Royalty Free Roads' website, provides a benefit for the person searching for stock photos of highways and locations. You're all about (or should be all about) offering advantages to the customer, and your slogan should convey this.
2) Remember that emotion trumps rationality
Rationale appeal: "The most accurate gun sights in the world." Emotional appeal: "Choose Wisely, Live Longer," a slogan we created for LaserMax gun sights. The emotional appeal is significantly more powerful and memorable.
Rationale appeal: "The most accurate gun sights in the world." Emotional appeal: "Choose Wisely, Live Longer," a slogan we created for LaserMax gun sights. The emotional appeal is significantly more powerful and memorable.
3) Don't be afraid of an extra word or three
Today, as noted branding expert Al Ries notes, many companies use a tagline, such as Fidelity Investments with "Turn Here." What does it really convey? And couldn't almost anyone use that slogan? It's hardly unique or germane to Fidelity. Then consider "What happens in Vegas stays in Vegas." It's far more emotive and "sticky." Don't be afraid to add a few more words, it may make your slogan more powerful and resonant.
Today, as noted branding expert Al Ries notes, many companies use a tagline, such as Fidelity Investments with "Turn Here." What does it really convey? And couldn't almost anyone use that slogan? It's hardly unique or germane to Fidelity. Then consider "What happens in Vegas stays in Vegas." It's far more emotive and "sticky." Don't be afraid to add a few more words, it may make your slogan more powerful and resonant.
4) Achieve resonant congruent differentiation
Speaking of resonant, strive to ensure that your slogan meets these three key criteria. Resonant, meaning that it is aligned with your essential brand messaging, so that a prospect says, "Yeah, that's important to me." Congruent, consistent with the qualities and values personified by your brand. And differentiated, stating why you aren't like everyone else and why you are better.
Speaking of resonant, strive to ensure that your slogan meets these three key criteria. Resonant, meaning that it is aligned with your essential brand messaging, so that a prospect says, "Yeah, that's important to me." Congruent, consistent with the qualities and values personified by your brand. And differentiated, stating why you aren't like everyone else and why you are better.
5) Take your essence further
Consider whether your proposed slogan or tagline enhances and amplifies your Unique Selling Proposition (USP): your number #1 selling point and differentiator.
Can one creative slogan or clever tagline do it all? It would be very difficult. But keying on at least one of these points will help you hone your messaging to create a more effective slogan or tagline.
Consider whether your proposed slogan or tagline enhances and amplifies your Unique Selling Proposition (USP): your number #1 selling point and differentiator.
Can one creative slogan or clever tagline do it all? It would be very difficult. But keying on at least one of these points will help you hone your messaging to create a more effective slogan or tagline.
Get 10 powerful, on-target, creative slogans for just $477 with our Slogan Pack. As a brander, slogan writer and tagline creator, I can provide you with the choices you need to select the perfect slogan or tagline. Learn more.
We also create powerful product, company and brand names.
| EXAMPLES OF TAGLINES AND SLOGANS CREATED BY CHUCK INGERSOLL Company Taglines and Slogans, Business Slogans and Taglines, Service Slogans and Taglines, Corporate Slogans and Taglines St. Luke’s Catholic Schools A higher degree of education (Slogan for school) Program for Eye Care Practitioners Making your practice perfect In-Genius The genius is in the details The genius is in the programming. The genius is in the software (Hw/sw system from Kodak for digital minilabs)  Bud's Hots: We've got the hots for you Rever Computer The first notebook computer with an 8-foot screen (Laptop computer tagline) Catholic University MBA Program Come back to get ahead (College slogan) KODAK Processing Everything you need from start to photofinish LaserMax Street smart, dead certain Choose wisely, live longer (For laser gun sites sold to police departments and individuals) Greater Rochester Housing Partnership Because home is a better place Bausch & Lomb Predator Sunglasses Stalk the Sun (Sunglasses slogan) Transcat Calibration Services Better by every measure (Industrial slogan)  Jazz 90.1 Take Jazz Further (Public radio station tagline) Central Trust The Bank with Human Interest (Bank tagline) Centenium Space and design in motion (Office furniture slogan for line from Hardwood House) Sylvan Balanced for Business (Office furniture line from Hardwood House) Reunion Yesterday’s Mood, Today’s Spirit (Office furniture line from Hardwood House) Oxford Quietly dignified, artistically graceful (Line of office chairs from Hardwood House) Garlock What have you got against Garlock? (Gasket manufacturer for high-pressure applications) RERO Dependability, delivered (Industrial slogan for distributor of building supplies) WYLF Radio Laugh. Cry. Remember. (Radio slogan for station playing music of your life format – Glenn Miller, Andy Williams, Perry Como, etc.) Manufacturer of high-end home and business signage/plaques First Impressions That Last Fairport Crew Club Help Us Keep Both Oars in the Water Help Us Keep Our Boats Afloat Waterson Canal Cruises Life In the Past Lane Brecker County Community College Start Here. Go Anywhere. Golf Course Rochester’s High Point for Golf (Public golf course slogan facility located at highest point in county) Consler Performance Line Nobody Filters Out More Problems (Pool/spa and industrial filter) NitroPlus Membrane A Breakthrough, Not a Breakdown (Durable membrane for bio/AIDS research testing) Lawson Optical Distributors Making Your Practice Perfect (Optical distributor selling to optometrists and eyecare professionals) Walker Outdoor Displays It’s not the media, it’s the motion (For company offering portable billboards on trucks) Get It Straight Wet/Dry Flat Iron Straighten up and dry right! (Hair dryer that dries and straightens hair in a single process Circuit Board Assembly Firm We TCB for PCB (Industrial tagline) |
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