Chuck Ingersoll and brandsandtags.com –
Differentiate Yourself with a Creative Tag Line, Ad Slogan or Name That Communicates
Differentiate Yourself with a Creative Tag Line, Ad Slogan or Name That Communicates
Your Brand Essence
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Brand Names Created for Companies, Products & Services
PRODUCT, SERVICE, COMPANY AND EVENT
BRAND NAMES CREATED BY CHUCK INGERSOLL
Vestopia
BRAND NAMES CREATED BY CHUCK INGERSOLL
Vestopia
(Investment site name and URL)
Thanks a Latte
(Coffee and expresso bar name)
Bugzilla
(Love bug removal and cleaning product name)
(Coffee and expresso bar name)
Bugzilla
(Love bug removal and cleaning product name)
Kerisma
(Umbrella positioning for suite of medical sites owned by Dr. Keri Sweeten)
ASAP Air
(Jet rental service name)
Delightfulls
(Diet food name)
ArchiTECH
(Structural steel and construction systems name)
Fluency Factor
(English as a second language software name)
Get-It-Straight Drying Iron
(Hair straightening device name)
ForcePower
(Name for line of heavy duty cleaning products)
LightFantastics
(Name for line of low-fat foods and beverages)
CheckVantage
(Electronic check clearing service name for regional bank)
Bookasaurus
(Identity for textbook locating system)
Earthly Rewards
(Credit card affinity program for retailer of organic goods and clothing)
ConfiDENT
(Tooth whitening gel)
Hold Everything
(Line of superior, disposable plastic plates)
Aquatopia
(Waterpark name)
GenerationNext Media
(Identity for content provider)
Balencia
(Line of home blinds and shades)
KODAK ECLIPSE Color Paper
(Name for photographic paper that can be loaded in daylight)
KODAK Friendship Prints
(A double prints photofinishing service)
Proteus
(Name for industrial ceiling lighting system)
Centenium
Reunion
Sylvan
Oxford
(High-end office furniture names for Hardwood House)
iCare / iCount
(Names for Kodak employee communications program and newsletter)
AutoSmart America
(Car dealer name)
Prize Performers
(Name for corporate sales contest with fabulous prizes awarded to winners)
KODAK ENVIROWATCH System
(Name for Kodak environmental monitoring program for their customers)
Bausch & Lomb Predator Sunglasses
(Jet rental service name)
Delightfulls
(Diet food name)
ArchiTECH
(Structural steel and construction systems name)
Fluency Factor
(English as a second language software name)
Get-It-Straight Drying Iron
(Hair straightening device name)
ForcePower
(Name for line of heavy duty cleaning products)
LightFantastics
(Name for line of low-fat foods and beverages)
CheckVantage
(Electronic check clearing service name for regional bank)
Bookasaurus
(Identity for textbook locating system)
Earthly Rewards
(Credit card affinity program for retailer of organic goods and clothing)
ConfiDENT
(Tooth whitening gel)
Hold Everything
(Line of superior, disposable plastic plates)
Aquatopia
(Waterpark name)
GenerationNext Media
(Identity for content provider)
Balencia
(Line of home blinds and shades)
KODAK ECLIPSE Color Paper
(Name for photographic paper that can be loaded in daylight)
KODAK Friendship Prints
(A double prints photofinishing service)
Proteus
(Name for industrial ceiling lighting system)
Centenium
Reunion
Sylvan
Oxford
(High-end office furniture names for Hardwood House)
iCare / iCount
(Names for Kodak employee communications program and newsletter)
AutoSmart America
(Car dealer name)
Prize Performers
(Name for corporate sales contest with fabulous prizes awarded to winners)
KODAK ENVIROWATCH System
(Name for Kodak environmental monitoring program for their customers)
Bausch & Lomb Predator Sunglasses
(Sunglasses name)
French’s Pasta Toss
(Pasta flavorings line)
Finish Line
(Auto body paint name)
Distilled Wisdom
(Newsletter from company manufacturing alcoholic beverages)
French’s Pasta Toss
(Pasta flavorings line)
Finish Line
(Auto body paint name)
Distilled Wisdom
(Newsletter from company manufacturing alcoholic beverages)
What's in a brand name? Everything when it comes to your business, product or service.
Take a look at my Branding Article to gain a better understanding of my naming philosophy. While the article talks about a retail business, the basic principles remain the same no matter what you're trying to name, brand or create an identity for.
If you're starting a new company, product or service and are looking for an identity and positioning that are resonant, congruent and differentiated, I can assist you. If you're in the corporate world and want to reposition, I can help. And do so at a price point that will actually leave some money left over for marketing!
Please phone or e-mail.
Chuck Ingersoll. 585.746.2320.
E-mail me
Take a look at my Branding Article to gain a better understanding of my naming philosophy. While the article talks about a retail business, the basic principles remain the same no matter what you're trying to name, brand or create an identity for.
If you're starting a new company, product or service and are looking for an identity and positioning that are resonant, congruent and differentiated, I can assist you. If you're in the corporate world and want to reposition, I can help. And do so at a price point that will actually leave some money left over for marketing!
Please phone or e-mail.
Chuck Ingersoll. 585.746.2320.
E-mail me
Types of Names
Some branders and namers will tell you that only THEIR type of name will truly differentiate you. Don't buy it. Many types of brand names can supply resonant, congruent differentiation and be a great name. Here are some examples that I've created of different name types:
Functional:
Get-It-Straight Drying Iron
Invented/Neologism:
Bookasaurus
Ideal Solution:
Light Fantastics
Punditry:
Thanks a Latte
Evocative:
Predator Sunglasses
Alliteration:
Peak Performance
Associative:
Friendship Prints
Latin and Word Elements:
Aquatopia
Some branders and namers will tell you that only THEIR type of name will truly differentiate you. Don't buy it. Many types of brand names can supply resonant, congruent differentiation and be a great name. Here are some examples that I've created of different name types:
Functional:
Get-It-Straight Drying Iron
Invented/Neologism:
Bookasaurus
Ideal Solution:
Light Fantastics
Punditry:
Thanks a Latte
Evocative:
Predator Sunglasses
Alliteration:
Peak Performance
Associative:
Friendship Prints
Latin and Word Elements:
Aquatopia