How to Name a Business: the Branding Strategies That Go Into Product Naming and Creating a Meaningful Identity
Take a look at my Branding Articles to gain a better understanding of my branding strategy and naming philosophy. While the article talks about a retail business, the proven principles remain the same no matter whether you're creating a name for a corporation, product, service or even personal branding for yourself. Brand strategy goes beyond creating a clever name to developing a memorable name and meaningful advertising slogan that work together synergistically to differentiate you and quickly communicate why your organization is different and better.
If you're starting a new company, product or service and are looking for an identity and positioning that are resonant, congruent and differentiated, or want to refresh your brand positioning, I can deliver the creative strategies that will make a difference. To see the kind of work that I create, please review the product, service and business names on this page.
I'll be happy to speak with you about marketing branding with you, so get in touch.
Some brand strategists will tell you that only THEIR type of name will truly differentiate you. Don't buy it. Many types of brand names can supply resonant, congruent differentiation and personify your brand. Here are some examples of different types of names that I've created:
Get-It-Straight Drying Iron