BrandsandTags.com

Chuck Ingersoll – Bio & Experience

Expertise: writing, naming, marketing and branding, tag lines, slogans, linguistics, communications, brand strategy, voice talent, humor, curiosity, radio host, program director, former Panamanian strongman, etc. etc. etc. 


Category experience: banking, financial, industrial, food and beverage, health care,medical, imaging, consumer goods, pharmaceuticals, retail, online/Web, industrial, B-to-B, B-to-C and beyond 


Branding experience: naming, brand strategist, slogan writer, positioning, brand strategy, slogans and taglines for corporate and industrial clients for 10 years at my own agency (Ingersoll et al), naming and tag lines for national branding firms including Rivkin Associates, Catchword, 800 Degrees, BrandPlay, The Naming Company and others. Author of 121 Great Sales & Annual Meeting Themes.

Working for other people: writer, account exec, creative supervisor, creative director and other lofty titles at Northrup & Teel, ICE Communications, Roberts Communications, Infantino Associates, Mason Selkowitz Marketing (or MSM, which saves a lot of spelling over the phone)


Awards: numerous (but too modest to enumerate), preferring to focus on generating resonant, congruent, differentiated names and taglines for clients (See the branding articles for more on branding philosophy)


Previous lives: 1) journalist and writer for jazz and music pubs, including downbeat, Different Drummer, and Fusion ; co-founder of Rochester's Freetime magazine 

2) Morning show host and program director for WCMF 96.5 FM; PD and midday host at WSAY, both in Rochester, NY


Current other life: along with naming, branding and slogan creation at brandsandtags.com, male voice talent and voice actor for commercials, narrations and other audio projects – hear samples at hearchucknow.com


Hobbyish pursuit: hosting a weekly jazz radio show on Jazz 90.1 and jazz901.org called "The Soul Jazz Spectrum"


Favorite snack: Reduced-fat Wheat Thins, they're almost addictive


Quotes worth noting: "He was so fast he could turn out the light switch and be under the covers before the room got dark." -- Satchell Paige on Cool Papa Bell


"Why are you unhappy? Because 99.9 per cent of everything you do is for yourself And there isn't one." – Wei Wu Wei