NeoLux

(Outdoor lighting system manufacturer in Australia and New Zealand)


Bugzilla

(Insect removal product)


Kerisma

(Umbrella positioning and branding for suite of medical sites and products owned by Dr. Keri Sweeten: Kerisma Weight Loss, Kerisma Medical Aesthetics, etc.)


Poultry In Motion

(Fast food chicken restaurant)


ASAP Air

(Jet rental service)


Delightfulls 

(Diet food brand identity)


ArchiTECH 

(Structural steel and construction systems manufactruer)


Fluency Factor

(Language software)


Get-It-Straight Drying Iron

(Hair straightening device)


ForcePower 
(Line of cleaning products)

LightFantastics 
(Low-fat healthy foods)

CheckVantage
(Electronic check clearing service branding for regional bank and financial services firm)

Bookasaurus 
(Textbook locating service brand positioning)

Poultry In Motion
(Fast food chicken restaurant)

Earthly Rewards
(Credit card affinity branding for company manufacturing organic products)

ConfiDENT
(Positioning for dental products & tooth whitening gel)

Hold Everything
(Extra-strong paper plates)Aquatopia(Water park name)

GeneratioNext Media
(Brand positoning for online content provider)

Balencia
(Window treatments)

KODAK ECLIPSE Color Paper 
(Identity for photographic paper that can be loaded in daylight) 

KODAK Friendship Prints 
(Double prints photofinishing service name)

Dentifi / Dentiflo
(Dental software names and logos)

Proteus 
(Industrial ceiling lighting system) 

Centenium Reunion Sylvan Oxford 
(High-end office furniture naming architecture for Hardwood House) 

iCare / iCount 
(Kodak employee communications program and name for newsletter)

AutoSmart America
(Corporate name for car dealer franchise)

Prize Performers 
(Event name for corporate sales contest with fabulous prizes awarded to winners) 

KODAK ENVIROWATCH System 
(Kodak environmental monitoring program)

Bausch & Lomb Predator Sunglasses 
(Ray-Ban sunglasses product name and tagline)

French’s Pasta Toss 
(Food product)

Finish Line 
(Auto body paint) 

Distilled Wisdom 
(Newsletter from company manufacturing alcoholic beverages in New Zealand)

For better brand positioning and powerful corporate, product, business, and service names, talk to an experienced brand strategist with 20+ years experience.

Chuck Ingersoll.
585.746.2320.
E-mail me 

Types of Brand Names


Some brand strategists will tell you that only THEIR type of name will truly differentiate you. Don't buy it. Many types of brand names can supply resonant, congruent differentiation and personify your brand. Here are some examples of different types of names that I've created:


Functional:
Get-It-Straight Drying Iron


Invented/Neologism:

Bookasaurus


Ideal Solution:

Light Fantastics


Punditry:

Thanks a Latte


Evocative:

Predator Sunglasses


Alliteration:

Peak Performance


Associative:

Friendship Prints


Latin and Word Elements:

Aquatopia

How to Name a Business: the Branding Strategies That Go Into Product Naming and Creating a Meaningful Identity


Take a look at my Branding Articles to gain a better understanding of my branding strategy and naming philosophy. While the article talks about a retail business, the proven principles remain the same no matter whether you're creating a name for a corporation, product, service or even personal branding for yourself. Brand strategy goes beyond creating a clever name to developing a memorable name and meaningful advertising slogan that work together synergistically to differentiate you and quickly communicate why your organization is different and better.


If you're starting a new company, product or service and are looking for an identity and positioning that are resonant, congruent and differentiated, or want to refresh your brand positioning, I can deliver the creative strategies that will make a difference. To see the kind of work that I create, please review the product, service and business names on this page.


I'll be happy to speak with you about marketing branding with you, so get in touch.


Chuck Ingersoll. 585.746.2320.
E-mail me 

BrandsandTags.com

List of Company, Product and Service Brand Names Created by brandsandtags.com

Vestopia

(Online investment advisory and financial services Web site)


Thanks a Latte

(Coffee and expresso bar branding)


AquaCloud
(Luxury pool loungers)

Creating Powerful Corporate, Company, Product and Service Names and Identities –

A List of Brand Names from brandsandtags.com and Chuck Ingersoll