Lucidity Works Software

Find the needles, skip

the haystack.

KODAK Processing 

Everything you need

from start to photofinish 

(Photofinishing service)


Street smart, dead certain 

Choose wisely, live longer

(Laser gun sight products

for law enforcement) 

Greater Rochester
​Housing Partnership 

Because home is
a better place 

(Non-profit organization)

Bausch & Lomb Predator Sunglasses 

Stalk the Sun 

(Eyewear and sunglasses product name and ad slogan for Ray-Ban sunglasses)

Transcat Calibration Services

Better by every measure 

(Industrial products and services)

Watch our Video on How to Create a Meaningful, Catchy Slogan or Clever Tagline 

Recently Created Advertising Slogans and Taglines

List of Ad Slogans and Tag Lines Created by Chuck Ingersoll and

​Bud's Hots

We've got the hots for you
(Fast food restaurant)

Rever Computer 

The first notebook computer

with an 8-foot screen 
(Laptop computer with
​projector built in) 

Catholic University MBA Program

Come back to get ahead
(College and university graduate school program)

St. Luke’s Catholic Schools
A higher degree of education 
(High school)

Program for Eye Care Practitioners 
Make your practice perfect
(Optometrists and eye doctors program identity and annual meeting theme)

The genius is in the details 
The genius is in the programming. 
The genius is in the software

(Hardware and software system naming)
Get there faster 
​(Stock photo Website providing professional images of highways and travel destinations)

Dream it. Find It. Love It!

(Furniture Website and manufacturer)

Atlas Pools and Recreation

Water. Wellness. Wonderful!

(Pool and spa dealer)

Jazz 90.1

Take Jazz Further

(Public radio station)

Central Trust 

The Bank with Human Interest

(Bank and financial services firm)


Space and design in motion


Balanced for Business


Yesterday’s Mood, Today’s Spirit 


Quietly dignified, artistically graceful 

(Naming architecture for series of four products of high-end office furniture)


What have you got against Garlock? 

(Industrial gaskets brand positioning)


Dependability, delivered 

(Industrial distributor)

WYLF Radio 

Laugh. Cry. Remember. 

(Music of your life,
​nostalgia radio station)

Hambleton Plaques
​& Displays

First Impressions That Last

(Plaque manufacturer and distributor)

Fairport Crew Club

Help Us Keep Both Oars in the Water

Help Us Keep Our Boats Afloat

(High school sports team)

Waterson Canal Cruises

Life In the Past Lane 

(Cruise line brand positioning)


Lighting That Outperforms

(Commercial lighting system)

Brecker County Community College 

Start Here. Go Anywhere. 

(College and education)

Golf Course

Rochester’s High Point for Golf 

(Golf course theming for facility located at highest point in county)

Consler Performance Line 

Nobody Filters Out More Problems

(Scientific filter manufacturer)

NitroPlus Membrane

A Breakthrough, Not a Breakdown 

(Durable AIDS research testing product)

Walker Outdoor Displays 

It’s not the media, it’s the motion

(Mobile billboard company)

Get It Straight Wet/Dry Flat Iron

Straighten up and dry right!

(Hair dryer and straightener)

Circuit Board Assembly Firm

We TCB for PCB

(Industrial electronics manufacturer)

Note: some of these tagline and advertising tag line examples included here do not list a company, but simply describe the company in generic terms. This is to protect the client identities of branding agencies that contract with me as a branding strategist and slogan writer.

Sentinel Lighting Systems

Lighting That Outperforms

(Commercial lighting system)

The Dorman Real Estate Services

The art of real estate, the science of success


The Lancaster School

Engaging minds, empowering success

(K-12 school)


Real investors, real money, real-time

(Financial advisor Web site)

Northwest Community Association

NWCA: Building a better Northwest, one block at a time

(Non-profit organization)

Sovereign Wealth Management

Expertise for changing times

(Investment advisor advertising)

Christian Mission to Egypt

Good works, good words – a cross-cultural Christian outreach

(Non-profit organization)

Annual Meeting Theme for Company with Recent Acquisitions

The wins of change

(Conference and sales meeting theme)

How a Meaningful Slogan or Tagline Can Advance Your Brand Positioning

A strong brandl identity takes your company, product, or service name further and makes it more powerful. If you're Rever Corporation, maker of a notebook computer with a built-in projector, prospects may think it's just another laptop PC. They don't know what makes it different and better.

When you position the notebook with the advertising slogan, "The first notebook computer with an 8-foot screen," you've instantly created differentiation and immediately added greater perceived value. Your sales prospect thinks: "What are they talking about?," and wants to learn more. Now the value of this brand's appeal has been taken to a higher level, thanks to meaningful positioning.

If you'd like to create a new or improved brand name or company, product or service slogan or tag line, call or e-mail. Chuck Ingersoll. 585.746.2320.
E-mail me

5 Tips To Help You Create A Great Advertising Slogan

1) Avoid self-aggrandizement
Instead of saying "Nobody makes a better fran-o-stat than Acme," consider what's in it for the prospect/customer. "Get there faster," my strapline for Royalty Free Roads' web site, provides a benefit for the person searching for stock photos of highways and locations. You're all about (or should be all about) offering advantages to the customer, and your advertising slogan should communicate this.

2) Remember that emotion trumps rationality

Rationale appeal: "The most accurate gun sights in the world." Emotional appeal: "Choose Wisely, Live Longer," a product slogan I created for LaserMax gun sights. The emotional appeal is significantly more powerful and memorable.

3) Don't be afraid of an extra word or three

Today, as noted branding expert Al Ries notes, many companies use short positionings, such as Fidelity Investments "Turn Here." What does this corporate endline really convey? And couldn't almost anyone use this wording? It's hardly unique to Fidelity. Then consider "What happens in Vegas stays in Vegas." It's far more emotive and "sticky." Don't be afraid to add a few more words, it may make your clever slogan more meaningful, targeted and resonant.

4) Achieve resonant congruent differentiation

Speaking of resonant, strive to ensure that your ad slogan meets these three key criteria: 1) Resonant, meaning that it is aligned with your essential brand messaging, so that a prospect says, "Yeah, that's important to me." 2) Congruent, consistent with the qualities and values personified by your brand. 3) Differentiated, stating why you aren't like everyone else, but how you are different and better.

5) Extend your brand essence

Consider whether your proposed tagline enhances and amplifies your Unique Selling Proposition (USP): your number #1 selling point and differentiator.

Can one creative slogan or clever tagline do it all? It would be very difficult. But keying on at least one of these critical aspects of brand positioning and strategy will help you hone your messaging to create a more effective brand strategy.

Get 10 powerful, meaningful, creative slogans for just $977 with our Slogan Ideas Pack. As a branding strategist, slogan writer and tagline creator, I can provide you with the choices you need to select the perfect positioning. Learn more.